If you want to dive deep into a web of thought experiments on fashion after coronavirus, I have a resource for you. It’s one that made me voluntarily, happily, even, wake up before dawn every day this week to study, and that I am linking here so that you don’t have to. Ready?
There is little doubt that COVID-19 has changed the way we do virtually everything (including that almost everything now, it seems, is virtual), What exactly these changes are, and whether or not they are permanent, remains much up for debate; more intriguing, the extent to which we shape the answers as well as who shapes them are very much undetermined.
This week, Vogue conducted four panel discussions via Zoom to discuss the future of runway shows, creativity, e-commerce, and brick-and-mortar retail, and I have to tell you, they are fascinating. Vogue editors from all around the world spoke with creative and business juggernauts of the fashion community, and to be honest, no one has concrete answers to anything right now.
It’s that uncertainty that makes it so important, and so INTERESTING, to tune in. Panelists bring up questions of sustainability, community, intimacy, democracy, teamwork, isolation, humanitarianism, vanity, unfettered capitalism, balancing youth and experience, and so, so much more.
The Future of Creativity
The Future of the Fashion Show
The Future of E-Commerce
The Future of Brick-and-Mortar
We’ll definitely circle back and unpack these discussions of fashion after coronavirus, so let me know what your thoughts/questions are!
love,
Stig
PS. We all want to be informed, but sometimes we need a break from the constant strain of processing the mess around us – if that’s the case for you, check out this and this post for a bit of an escape 🙂
